BIG MEDIA DISCONNECTED FROM MILLIONS OF GGG-CANELO FANS
On September 15, 2018, the second fight between boxers Canelo Alvarez and Gennady Golovkin did 1.1 million PPV buys which generated a dollar figure north of $94 milllon – placing it among the biggest grossing boxing events in pay-per-view history.
With that in mind, one would think that the major sports media outlets in the United States would be buzzing about the news that Golovkin had effectively signed for a third fight with Alvarez by inking a six-fight deal with DAZN this morning.
But hours after Ring Magazine’s Mike Coppinger broke the enormous news on Twitter and The Ring’s website, the front pages of the websites for ESPN, CBS Sports, NBC Sports, Sports Illustrated and Yahoo Sports somehow had made no mention of the signing – with ESPN-TV, the CBS Sports and NBC Sports Television Networks and FS1 following suit.
Shortly after Coppinger’s report, Rafael and Kim had filed their own stories regarding the Golovkin signing, with Rafael reporting the news of the signing itself and Kim’s piece speculating on what fights might be in store for Golovkin.
Rafael’s original report of the GGG deal with DAZN also included the following nugget:
… at one point Golovkin accepted an offer from ESPN in January, according to multiple sources with knowledge of the situation, but he eventually changed his mind and did not sign.
Sports by Brooks has independently confirmed that Golovkin did indeed agree to a deal with ESPN, only to reverse course during the first month of 2019.
That might explain ESPN being (still inexcusably) slow and/or less than enthusiastic to promote the news that DAZN had landed what will surely be the third fight between Golovkin and Alvarez but at the very least the network extensively covered the signing online in the moments after it happened.
The same can’t be said for the other big sports media players which, given how popular the first two fights were, clearly are disconnected from a good many of their on- and offline customers.
Remember that the next time you hear someone claim boxing isn’t popular in the United States.