Some say spring starts with the vernal equinox, or maybe the first robin of the year, or maybe even Opening Day. Ninja please. Nothing says spring has sprung until baseball players start fighting like schoolgirls near the pitcher’s mound.
Men’s magazine editors across the good ol’ U.S.A. have jumped on the Red Sox bandwagon by selecting the two most photogenic Boston players and photographing the hell out of them. Jacoby Ellsbury and Josh Beckett have been fighting for the worst sunburn related to flash photography since last season’s Series triumph.
(Ellsbury’s World Series bonus went towards a big damned truck, apparently.)
As OUT IN CENTER FIELD notes, Ellsbury’s SI featurette was just the latest salvo in the War on Q Ratings. Beckett was on the cover of MEN’S FITNESS. (No snickering.) Ellsbury was in a spread in MEN’S VOGUE. (Seriously? There’s a men’s version of Vogue now? Can we get Justin Timberlake to cover Madonna?) However, these men’s magazines aren’t really thinking about the big picture.