UPDATE (2:40p ET): ESPN VP of PR Josh Krulewitz in response to my report on ESPN Radio changes: “An announcement with details on future ESPN radio plans is upcoming.”
Los Angeles radio industry sources confirmed to me this week that the daily radio shows of ESPN’s Scott Van Pelt and Doug Gottlieb will soon be heard on the Angels-owned KLAA-AM (830am). KLAA, which was purchased by Arte Moreno to serve as the flagship radio outlet for the Angels, has a powerful daytime signal into Los Angeles.
As of now the changes, which have been in the works for months, are set to take effect in early April. The move also comes despite there already being an ESPN-owned station in the L.A. marketplace, KSPN-AM (710am).
As part of the change on the national ESPN radio front, Colin Cowherd’s morning show is being cut by one hour, from 7-10a PT. Van Pelt’s show is likely to increase to three hours, with it airing live in L.A. from 10a-1p PT and Gottlieb’s show remaining from 1p-4p PT.
Cowherd’s full show will continue to be broadcast weekdays on KSPN from 7a-10a PT. KSPN currently airs local programming from 11a-3p PT (LA Sports Live with Mychal Thompson & Andrew Siciliano) and 3p-7p PT (Steve Mason & John Ireland).
So why is ESPN launching its national radio shows into a market where it already airs local L.A. ESPN radio programming via KSPN?