This weekend was a very big weekend for UFC as they held their UFC 100 pay-per-view event in Vegas, and though I’m not sure of the numbers they did, I’m pretty sure it was rather successful. All I know is that a lot of people I know who had never watched any UFC before in their lives were watching it on Saturday night and everybody has been talking about it since.
Still there’s no doubt that the sport is looking for a way to get even bigger and more mainstream. While I’m not sure how Brock Lesnar’s antics after beating Frank Mir will help or hurt the sport, there is one way I know that would be a sure fire way to increase the amount of pay-per-view buys from folks who don’t normally watch MMA. Put Shaq in the Octagon. He wants to be there, and so far, Dana White isn’t ruling it out.