Hoke’s ‘State’ Embargo Of Buckeyes Is By Design

Wednesday night I posted video of new Michigan football coach Brady Hoke referring to UM’s Buckeye rivals as “Ohio” over and over and over again.

Brady Hoke Michigan Countdown Clock To Ohio State Game

At the time I posted the footage, I wasn’t completely sure that Hoke had deliberately enacted an abbreviation-based embargo on Michigan’s interstate neighbors.

Now I am.

Today I was sent a photo of a rather unique clock currently on prominent display in the Michigan football team’s weight room that rules out Hoke’s halfway characterization of the Buckeyes as anything other than gamesmanship. The Wolverines coach has installed a reverse countdown clock in the UM conditioning facility that tracks the exact time ’til Michigan takes the field against Ohio State on Nov. 26, 2011. Under the clock’s display is a Buckeye football helmet and the words, “BEAT OHIO.

But “Ohio” isn’t the only UM rival assigned such in-house hokum by the Wolverines coach.

Hoke also has a backwards-running clock for Michigan’s Oct. 15, 2011, East Lansing engagement with Michigan State.

Brady Hoke Mark Dantonio Quote On Beating Michigan

A supposed quote by Michigan State coach Mark Dantonio - apparently uttered at a recent gathering of Ohio high school football coaches in Columbus - is also noted by a sign erected in the same UM training area: Read more…

Hoke’s ‘Ohio’ Abbreviation Subtle Poke at Rivals?

So far during his young tenure, new Michigan coach Brady Hoke has repeatedly taken to calling UM’s Columbus-based arch rival “Ohio” instead of the more customary “Ohio State.”


Having covered Ohio State football as a local, credentialed media member myself for several years, I can assure you that Hoke’s insistence on abbreviating The Ohio State University during press conferences and interviews, whether deliberate or not, is not going over well in Columbus.

And though his “State” embargo doesn’t extend to East Lansing, what else is Hoke supposed to call the Spartans?

UPDATE: It’s official. I talked to a UM athletic department staff member Thursday morning and was told that Hoke is indeed engaging in some gamesmanship with the Ohio “State” embargo.

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