PG-13? Kiffin Uses 7th-Grader For Publicity Stunt

Ramona Shelburne of ESPNLosAngeles.com reports:

Steve Clarkson Dreammaker Website

Thursday evening (USC football coach Lane) Kiffin received a verbal commitment from 13-year old wunderkind quarterback David Sills of Bear, Del.

Okay, take a breath. What the hell is going on?

The ‘commitment’, which means absolutely nothing and can be rescinded by either party at any time, is the handiwork of Sills personal quarterback coach Steve Clarkson. Clarkson, who calls himself a “dreammaker“, is a relentless self-promotion machine who often appears on SoCal and national media outlets touting his private, personal quarterback coaching skills.

Clarkson runs a private quarterback academy of sorts, tutoring kids for parents of any age who pay top dollar for his services. In 2002, USA TODAY reported that Clarkson had 60 students at the time and made $100 per hour in his venture.

Clarkson has actually been pushing Sills to major college coaches for over a year now, and Kiffin finally bit on a public commit to the kid. But as an early commitment to the Kentucky basketball program learned recently, that gesture means absolutely nothing in the end.

There’s a distinct possibility, not lost on Kiffin and Clarkson, that Sills’ so-called “commitment” to USC will have a much larger impact on building the business of Clarkson’s quarterback academy than the fortunes of the Trojans on the field.

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