Expectations Lowered, Lions Lower Ticket Prices

William Clay Ford and the Detroit Lions management finally got one move right. (No, they’ll probably still draft a bust wide receiver.[Actually, we probably can’t make that joke anymore, since Calvin Johnson is the truth.]) They’re bringing down ticket prices.

Ford Field

Considering fans have paid an average of infinity dollars per win this year, and the city of Detroit is being hit particularly hard by the recession, the Lions have announced that they won’t increase ticket prices next year, as is customary. In fact, they’ll actually bring prices down on eight percent of general admission seats. Considering there were more than 10,000 unsold tickets for their home finale last week, this is a sound business move, and will avoid a public relations disaster.

“I think it’s safe to assume that we will not increase any prices, whether it’s a season ticket or an individual ticket,” said Bob Raymond, Ford Field’s vice president of business operations. “We’re just not in position to do that with, one, the economy, and two, the way the team has performed.”

The Lions haven’t sold out five of their last six home games, after selling out every game in Ford Field’s history. Still, the front office doesn’t regret raising prices going into this year.

“I don’t think anyone went into this season knowing how the team would perform or that we were going to face this economy that’s come up because of the credit problems — and as you know, that came up during the season as well, not before the season,” Raymond said. “I think if we knew before the season what was going to happen, sure.”

I guess all this means they won’t have the cash to sign Daunte Culpepper to the veteran’s minimum, which I’m sure has Detroiters all broken up.