CBS BANS BEER-SOAKED AD FROM ALCOHOLIC JOHN DALY: Over the years, PGA Tour golfer John Daly has been thrown off a British Airways flight for drunken harassment of flight attendants, once boasted that he downed a bottle of Jack Daniels daily, and has thrice entered the Betty Ford Clinic because of alcohol abuse.
So it stands to reason that he would cut a TV spot for the Maxfli golf company titled “Go Long or Go Home” that shows him grabbing a pitcher of beer at a bar (shot apparently at one of his beloved Hooters locations). Not to mention loading up on the suds in his golf cart during a round and hitting a golf ball off a beer can (Har Har!).
In a shocking development, the NEW YORK TIMES reports that CBS has refused to air the ad.
UPDATES: The LOS ANGELES TIMES reports the spots has aired on The Golf Channel. A TGC rep defended the decision to broadcast the beerfest because they have a more “mature” audience. Right, the colostomy bag set can really relate. LAT link: (enjoy another stupid subscription block!).
Will Leitch at Deadspin.com reports “A ‘tipster’ — who might or might not work for HarperCollins and occasionally write for this Web site — informs us that ‘this trend will continue. Daly has a new book coming out later this year entitled ‘Grip It and Sip It: The Only Way To Play Golf.’“
And no, this story is unrelated to the filming of the spot: