Accenture announced today it is dropping its six-year sponsorship deal with Tiger Woods. Official statement from the company:
“After careful consideration and analysis, the company has determined that he is no longer the right representative for its advertising.”
The move is a particularly damaging blow to Woods considering Accenture’s close association with the golfer, which included print, TV and airport advertising in 27 countries. The company has sponsored Woods since 2003.
The WALL STREET JOURNAL reports that as of Saturday night Accenture billboards of Woods were still intact but the company said it plans to “immediately transition to a new advertising campaign.”
Gatorade, Gillette, Tag Heuer and AT&T have all scaled back marketing efforts involving Woods, but have not dropped overall agreements with the golfer.
Will Accenture’s outright cancellation of its deal with Woods embolden other sponsors to do the same? Perhaps. Those companies may also wait to see if Woods’ legal team challenges Accenture’s attempt to drop its deal with the golfer.
4:35 pm on December 13th, 2009
No surprise here….some other firm will pick him up on the comeback.
4:54 pm on December 13th, 2009
FromCT,
You nailed it…there are firms that will step in once this all dies down and he starts winning again. (see Kobe Bryant for example).
5:17 pm on December 13th, 2009
My guess is in a year, Tiger will be making more money than ever before.
Kate Moss has been raking in the dough after tabloid pictures surfaced of her in the vicinity of little piles of white powder.
5:35 pm on December 13th, 2009
Does Tiger really want to sue over this, or any, contract termination and subject himself to court proceedings in which details regarding his breach of the morals clause is presented in a public court? I think not. Steinberg is on the record as saying they would understand whatever decisions the sponsors make, so I think the smart move it to respect the decision, let it go, and hope to build anew down the road.
6:14 pm on December 13th, 2009
So what broad appeal endorsement has Kobe picked up - not counting Nike ‘cuz they market to a lower common denominator?
8:26 pm on December 13th, 2009
Accenture who?
this is a great opportunity for companies to break a contract with woods..AFTER they spent far too much money hiring a pitchman that has name recognizably but can only move video games and golf product.
He got 100 mil from Buick, do you really think Tiger caused anyone to buy the Aztek…heck no ..or to drink Gatorade…he doesn’t even play a REAL sport and he’s claiming Gatorade helps him.
10:51 pm on December 13th, 2009
what a pity.
10:56 pm on December 13th, 2009
hope he will get another powerfull Sponsor.come on to know about http://www.topnflnews.com/
10:58 pm on December 13th, 2009
Too late, die is cast with me.
WTH does Accenture do, again? I’m sure I didn’t really need it from them anyway, and I’ve already chosen to boycott them if I encountered them in the future..
Dimwits - How does this announcement change my decision?
1:20 am on December 14th, 2009
with all the money he has made is it really going to affect him..the whole story is getting old and he just need to get things straight in his life.
2:02 am on December 14th, 2009
As long as he has NIKE and EA sports he will be fine. His other endorsements like Accenture and TAg hauser have competitors with some similar product if he wants to go that route.
3:53 am on December 14th, 2009
Nobody hires a consulting firm like Accenture because of Tiger. They evolved out of Arthur Andersen Consulting following the Enron scandal and then changed their name to Accenture to hide their miserable image. Who cares! Good riddance to bad rubbish! Next sports story!
6:50 am on December 14th, 2009
he will always be a patriot!
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10:33 am on December 14th, 2009
The endorsing companies should consider suing TW, since for the last 3 years, at least, he has been deceptive in his life style > what about the TW Foundation?
10:36 am on December 14th, 2009
New Information..just released……TW endorsing companies call out Tiger Woods on Moral and Sanity clauses, however Tiger Woods responded that this year there will be No Sanity Claus at his house.
11:56 am on December 14th, 2009
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