Chris Berman ‘not proud’ Of Tiger Media Coverage

While playing in a charity golf tournament this week, ESPN personality Chris Berman was asked his thoughts by Woody Womack of the NAPLES (FL) DAILY NEWS about how the media was covering the Tiger Woods story.

Chris Berman

(Does Elin agree?)

“There are times that I’m not very proud of my business,” Berman said. “Am I surprised that it’s being covered like this? Not really, but there are times I’m not proud of my business.”

I’m assuming Berman doesn’t consider TMZ.com and the NATIONAL ENQUIRER “my business“, yet the now-confirmed accurate reporting of those two outlets on what we now know is a legitimate story eventually led the greatest golfer of all time to suddenly halt his playing career indefinitely.

Along the way, the main media, including ESPN, has mostly stuck to reporting only material news as it pertains to Woods’ golf career. That includes Woods initial press release acknowledging “transgressions”, sponsors officially scaling back their relationships with the golfer and most importantly Woods eventual acknowledgement that reports of his infidelity were true.

I’ve watched main media coverage of the Woods story as closely as anyone and can confirm that the mainstream outlets I’ve tracked have unanimously steered cleared of unconfirmed innuendo. Of course, as the days and weeks passed, we’re learning more and more that many of those same stories that seemed impossible to believe are now entering the realm of probable.

This is biggest sports story of my lifetime. Yes, it isn’t all about sports, but the impact of legitimate reportage by TMZ.com, the National Enquirer and others has led to the (temporary?) retirement of perhaps the most dominant athlete in the history of pro sports.

SO, with all that in mind, what part of “his” business is Berman not proud of?

A) Is he not proud that tabloid and non-tabloid outlets reported accurate information that Tiger Woods’ acknowledged was true?

B) Is he not proud that mainstream outlets reported that because of that accurate reporting, Tiger Woods has stopped his golf career and is trying to save his marriage.

If Berman is “not proud of my business”, what would he have done differently? Does he think that ESPN should not have only reported on the material news events contained within the story - which it did? Does he think that ESPN should have only reported that Woods was going on “indefinite” hiatus but not cite the reason why?

Or does Berman think that the story should’ve been ignored altogether, despite the massive impact Woods’ absence will have on the PGA Tour and golf at large?

Chris: Your business reported the facts. That Tiger Woods is not playing golf anytime soon because of a pattern of infidelity that was documented by reportage that Woods has acknowledged himself as accurate.

“There are times that I’m not very proud of my business,” Berman said. “Am I surprised that it’s being covered like this? Not really, but there are times I’m not proud of my business.”

Somehow I think Elin disagrees.