California Prison System Advertises On Raider Broadcasts

CAPTIVE AUDIENCE: The highlight of the Oakland Raiders radio broadcast on KSFO-AM in the Bay Area yesterday wasn’t announcers Greg Papa and Tom Flores trying to decipher referee Mike Carey’s roundabout ruling following the bizarre play involving Chargers receiver Vincent Jackson (Flores’ astute analysis: “Jesus.”).

Instead, it was the on-air unveiling of an official Raiders broadcast sponsor, as noted by PBP man Papa: “The two-minute warning is brought to you by the California Department of Corrections and Rehabilitation“.

The sponsorship is a win-win for the Raiders. The club collects the advertising revenue and with the two-minute headstart, is able to keep its season ticket base largely intact.