MEDIA COVERS MAKE-BELIEVE MINOR LEAGUE PROMOTION: Congrats to Syracuse Crunch of the American Hockey League for an attention-grab fake promotion (yes, it’s complete garbage) that actually has major media outlets reporting it.
The Crunch sent out a press release today offering the melted-down former pop princess Britney Spears a free trip to the snowbound Syracuse, “to provide Britney Spears with a stress-free environment and the chance to experience a high level of hockey.”
On second thought, since the Crunch somehow found a way to show that life could get worse for Spears, the offer probably does deserves some major media coverage (my editorial judgement isn’t what it used to be).
If Spears does visit, the Crunch also has a plan to brighten up the city after she’s gone, by offering any woman who shaves her head a free ticket to their Feb. 24 titantic tilt against the Manitoba Moose. And each member of the club’s front office staff will also shave their heads.