Jerry Springer Sponsoring NASCAR Car; Mike Piazza’s Latest Girlfriend

• BRANDWEEK reports “The Jerry Springer Show” is sponsoring a car on NASCAR’s Winston West Circuit. The *show* is a 12-week associate sponsor of the No. 85 Monaco Chevy of driver Kevin Richards.

Mike Piazza tells PLAYBOY that his GF du jour is actress/model Alicia Rickter:

In a recent interview with the mag, Piazza claims he confesses to a priest after each of his sexual encounters. Piazza - no joke - also offers this newsbreaker: “I’m not gay.”