Ballooning Baron Davis: “I’m On Jenny Craig!”

PEOPLE mag reports today something that I unintentionally tipped you off to yesterday: Baron Davis may have a weight problem. Now, I took a little abuse from some of you over opining that Davis looked a might tubby while frolicking on the beach with Jessica Alba last weekend in Cabo. Especially considering the Clippers guard has a game with the Lakers in three weeks, with my tickets provided by My Boy Barry.

Baron Davis Jenny Craig

But now People reports that Davis has come out and said publicly that in order to lose weight, he’s taken up the Jenny Craig diet plan. Really.

First, it was Kirstie Alley. Then Valerie Bertinelli and Queen Latifah. Now, Jenny Craig’s got a new famous recruit – and it’s safe to say he’s kind of a big deal.

A really big deal. Baron Davis, the 6′ 3″ L.A. Clippers guard, is the new man on the Jenny plan, PEOPLE has learned exclusively.

Inspired by current spokeswoman Latifah, Davis, 29, started the plan at the beginning of August to get in shape for basketball season.

Davis on why he had to make the move: “In the off-season, it’s kind of hard to maintain day-to-day. I don’t want to get up and cook. And when I pig out, I’m the type of person where there’s no limit to what I can do. … I go to Pinches Tacos in L.A., start with a carne asada burrito, and work my way down the menu.

Davis said once he stocked up on the diet food, his friends unloaded on him (of course!):  “They were like, ‘Huh? Why is Jenny Craig in your fridge? Why are you eating this?’ But then I’d be at a friend’s house and have my weekly check-in call, and they saw how serious I was about it and it helped.”

Davis will apparently lead a press conference about his weight loss journey with Jenny on Friday. One problem though … after seeing his pics last weekend, is it really working all that well?

The other sad part of the story. His old coach, Don “Gin Belly Nellie” Nelson isn’t around to take up his lead.